Antiview was born from the death of the interview – when journalists stopped asking new questions, and interviewees stopped answering from the heart. For a long time now, most interviews involve the same set of questions to the same set of celebrities, who regurgitate the same stale answers again, and again, and again.

So, what if instead of asking people who they are, someone asks who they aren’t? What kind of answers would people give? And what would we learn from this photo-negative of an interview?

And so Antiview was created. The one rule is that every question has to be negatively-framed: How wouldn’t  you describe yourself? What doesn’t motivate you? If you were stranded on a desert island, what three things wouldn’t you bring?

In the same spirit, Antiguides explain how not to do something,  while Antiquotes offer wisdom in a negatively-framed form.


Antiview updates every Friday.


I’m Max Opray, a journalist based in Adelaide, South Australia. I’ve written for Australia’s Projectory, Grape Growers and Vignerons, Smart Farmer, SA Grower, Weekend Notes, and the UK’s Guardian and New Humanist.

I can be emailed at max [at] antiview.net

The project wouldn’t have been possible without the help of Carly Nason, James Thomas and Sahil Choujar.

The website has been recognised with the Silver Quill blogging award

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